Strawberries & Cream | Valentine’s Day
The campaign's concept revolves around the Dr Pepper Strawberries & Cream Valentine’s Day. Our aim is to design captivating key visuals (KVs) that are relatable and engaging. The artwork will celebrate the playful essence of the holiday, ensuring that it stands out in both digital and physical retail environments.
Upon finalizing the concept and KV selection, we designed point-of-sale (POS) displays: Shipper, Spanner, Base Wrap, and Pallet Topper. Each element will work harmoniously with the KV visuals to create a cohesive shopping experience that encourages customers to indulge in the delightful flavors of Dr Pepper Strawberries & Cream.